click to enlarge
Over a billion journeys a year are taken on the London Underground and busy stations and long dwell times make tube advertising incredibly effective.
There are various options for targeting the underground user from inside and outside the tube cars, enabling you to build effective campaigns to promote your brand throughout their journey:
Tube car panels are similar to bus headliners they run along the inside on tube cars above the windows. Panels carry advertising are mixed in with underground maps and information. Campaigns on tube car panels are sold in packs, the packs are evenly spread over the network so you get a good covering, the panels are sold in 2-week cycles.
4-sheets are the highest stocked poster type on the underground passages and platforms. The 4-sheets provide great coverage with vast numbers of people passing.
Standard 4-sheet size – sold in 2-week cycles.
6-sheets are found across the underground passages and platforms. These sites are standard 6-sheet size and provide great coverage with vast numbers of people passing. Sold in 2-week cycles.
Standout 12 and 16-sheets are found in central locations and have a real presence on passageways and platforms, they frequently promote movies and West End shows – want to make a song dance, look no further! Sold in 2-week cycles.
Standard 48 and 96-sheet sites can be seen on tube walls covering the blanks walls facing travellers as they await their train. Sold in 2-week cycles.
Known as LEP’s these are sites that don the walls as travellers pass up and down the escalators between the surface and platforms. Often referred to as London’s notice board they are fantastic for a punchy message to grab people’s attention as they pass. You can choose one station or a mix across the network.
The first and last advertisement a traveller sees and with option to get creative you can make a name for yourself utilising these gateways. These sites are unmissable, allowing you to target 150,000 travellers entering the underground network each hour.
Full artwork specifications are provided on the booking of a campaign
