Train advertising is a great way to target a captive audience!
With millions of train journeys taken daily across the Country on local networks as people commute to work, travel into the city to shop or into town to college train advertising provides a fantastic platform for delivering your message.
Advertising on trains has been a successful way of reaching people for decades and results show people recall the adverts they see on train journeys.
When you talk train advertising the most effective media is Train Passenger Panels. These are located on train carriages and are positioned in optimum locations for viewing at the carriage ends and at the middle sections where most people enter and exit the trains.
Train passenger panels are portrait in layout and measure 457mm High by 380mm Wide, keeping the creative simple and clear is the best way to use the space, too much information does make the poster look cluttered. Artwork can be supplied as a PDF or EPS – full print specifications are supplied on a campaign booking.
We also offer poster and billboard advertising opportunities at train stations, allowing you to create integrated campaigns that target passengers throughout their journey.
Campaigns are traditionally booked in 4-week packages. Posters are spread over carriages and trains so you get a nice even and wide spread.
Train advertising is a very innovative way of reaching out to customers in order to promote your products and services. Every day, there are millions who travel across different parts of the country by train. Likewise, there are many people who use local train networks to commute to their work place, for shopping or to the college. With such a varied demographic profile of travellers, train advertising is an excellent option to promote your products and brand. Unlike other media ads, with train advertising you will have better attention from the passengers.
Effective train advertising allows organizations to measure the overall impact of their campaign. When we talk of train advertising, we are in effect talking of ways to get closer to the end user. One of the main reasons why advertisers and companies prefer train advertising is because of the high visibility it provides. Train advertising campaigns are not run just on trains alone. You can find eye catching ads at the entrance and exit points of the train terminals. Train advertising is considered important because of the number of people that you can target in a cost effective manner. With literally millions of people travelling by train, you can reach out to a large captive audience. Further, studies have shown that train advertising leads to quicker brand recall, meaning people will be able to relate to your products and services quite easily. No wonder for many marketers and ad agencies, train advertising is an effective medium to get your message across to a large segment of people.
ADI Media can help you promote your products and services using train advertising campaigns. One of the most effective train advertising options is the use of train passenger panels. Located on train carriages, these panels are positioned in places that provide greater visibility. Most train advertising campaigns we recommend use panels that measure 457 mm X 380 mm and with a portrait layout. If you want your train advertisement campaign to be successful, make sure that your message is innovative, clear and simple. Upon booking your train advertising campaign, we will supply you with all the print specifications and art work details.
Train advertising can offer a host of benefits to your business:
Get in touch with us today to know more about how train advertising can enhance the brand value of your company and products.