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Taxi advertising has been around for decades, but recent advances in printing techniques has brought more advertising opportunities, meaning there are now more options than ever to target both taxi passengers and motorists & pedestrians with eye-catching taxi adverts.
Taxi advertising in the rear window is a great tool for targeting both pedestrians and other road users; when sitting in traffic or driving behind a taxi you can’t miss the colourful adverts.
The vinyl fills the majority of the rear window giving excellent area for your message. Special “contravision” material combines a high impact outer that the driver can still see through – so no danger of your advert causing an accident! You can make your taxi adverting as fun and colourful as you like.
Campaigns run for 4-weeks with start date to suit the clients need. You simply supply the artwork and we do everything else for you!
As their name suggests, supersides run along the side of the taxi, creating an eye-catching promotion for your brand along the full length of the vehicle.
Taxi Superside advertising is purchased in blocks of 10-taxis – giving 20-supersides (2-sides per taxi) – so as the taxis with your campaign on run around the town both sides of the street can easily see your message.
As a bonus with a booking of supersides ADI Media includes 2 x tip seat adverts inside the taxi as part of the package. Tip seats are the adverts that are sited on the bottom seats that tip up and fold back and face the main back seat – highly visible as people travel and enter and exit the taxi.
Campaigns run for 4-weeks with start date to suit the clients needs. As with on taxi rear window advertising you simply supply the artwork and we do everything else for you!
Full taxi wraps are ideal for generating the WOW factor – you can’t fail to notice a full liveried taxi with bright colourful vinyl’s covering both sides, bonnet, boot and roof areas. As the production costs are relatively high, taxi wraps are generally booked in 12-month campaigns. With these bookings, replacement vinyls are included in case of damage over the 12-months.
As a bonus with a booking of supersides ADI Media includes 2 x tip seat adverts inside the taxi as part of the package.
Taxi advertising needs council approval – which we do for you as part of the package, so we do require a slightly longer lead time on average a 14-day lead time required.
Taxi advertising is a great way of catching the attention of passengers, pedestrians and other motorists on the busy streets of your city or town. Taxi advertising is not something new and has been in existence for a very long time. However, the development in printing technology has actually opened up new taxi advertising opportunities that not only focus on the taxi passengers but also other road users with innovative ads.
Taxi advertising offers you a number of options to target your customers. You can now design your taxi advertising effort to not only focus on the passengers inside the taxi but also other motorists as well. There are different options that you can choose from. They include:
Let us understand how each of these taxi advertising modes work. For instance rear window taxi advertising is an excellent option to target pedestrians and other motorists using the road. This kind of taxi advertising specifically targets those who are driving behind your taxi. By focusing on the message and also making your ads colourful, your taxi advertising effort will be able to grab the attention of potential customers using the road. Normally, rear window taxi advertising campaigns run for about four weeks.
Likewise, supersides taxi advertising campaigns also run for about four weeks. This kind of taxi advertising can be bought in blocks of ten taxis. This means you get two supersides per taxi, thereby making it twenty supersides for your campaign. When the taxis crisscross across the city, pedestrians and other motorists on both sides of the road will be able to see your message very clearly. Such a taxi advertising campaign actually helps in not only creating awareness about your product but it also helps in enhancing the overall brand in the market.
Another mode of taxi advertising is full taxi wraps. Such taxi advertising campaigns are run to generate hype around your product or service. It is about creating something that is unique and differentiates your brand from the rest in the market. Full taxi wraps involves colourful vinyl coverings on the bonnet, roof, boot and also on both sides of the taxi. Normally, such taxi advertising campaigns can cost you more and hence they are normally booked in twelve month cycles.
At ADI Media, we have designed and managed several taxi advertising campaigns for our clients. Contact us today to find more about our taxi advertising solutions.
