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To the layman, billboards appear to be the best form of outdoor advertising as they are bigger and bigger is better, right? Not necessarily – unlike billboards, instead of waiting for your customers to come to your advert, bus advertising takes your message directly to your customers!
The most prominent billboard site on a busy road in the centre of town is of little use if your potential customers never pass it! Bus advertising can not only pass along that busy main road but also out to other areas taking your message to many more people – a remarkable 90% of the UK population live within 5 minutes of a bus route.
We offer a wide range of bus advertising opportunities, from banner advertising to full pvc wraps making local buses a giant moving advertisement for your brand.
Most bus advertising campaigns runs for 4-weeks (2-week campaigns are available but do not offer such good value – please ask for details), with the following options available:
Streetliners: streetliners are found on single deck buses and along the side of the bus beneath the windows (they are available in 2 x standard sizes 13-foot and 10-foot – both just above half a metre high) – very effective for reach to motorists and pedestrians.
Lower rears: lower rears are found on both single and double deck buses - beneath the rear window over the engine casing and are fantastic for targeting the motorist (they come in 2 x standard sizes 60” x 20” & 48” x 12”)
Supersides: are found on double deck buses, they sit between the lower and upper windows and do carry a real impact – bigger than a streetliner. Supersides measure 6,108mm wide by 658mm high – they carry a stand out from the crowd punch.
T-sides: are predominately used by large national campaigns for movies and high street brands – the sites run along the space of a superside and then have a vertical portion towards the rear of the bus – giving a ‘T’ effect! More expensive than the other regular sites but have proven hugely effective in bus advertising!
Mega rears: these sites fully cover the rear of a bus – can be both single and double decker buses – they carry the WOW factor and give such a fantastic platform for creative designs – bus advertising on Mega Rears allows the advertiser to use more space, effectively a mobile billboard. These campaigns are traditionally only booked for 12-month campaigns, but 3 and 6-months can be possible depending on stock.
Wraps: full bus wraps are hugely effective for standing the advertiser out from the crowd – it is the bus advertising that always turns heads – it is in line with Mega Rears traditionally only booked for 12-month campaigns, but 3 and 6-months can be possible depending on stock. Print costs are expensive hence a short campaign isn’t realistic.
Headliners: sit above the windows on the inside of the bus – fantastic for targeting the traveller – they measure 660mm Wide by 203mm High - giving a good sized area for a strong message – ideal platform for targeting a captive audience.
Passenger panels: are found by the luggage racks, drivers cab and stairwells – portrait in layout measuring 380mm Wide by 457mm High they give a great platform for targeting the traveller as with the headliners ideal for targeting a captive audience.
Bus advertising works best with strong, clear messages – there is always the desire to cram a lot of information into any advertisement – less is more as bus advertising that is too cluttered will not bring the desired return.
All bus advertising artwork can be supplied as PDF or EPS files – print specification sheets are supplied on booking of a campaign.
Bus advertising is ideal for those businesses that want to reach out directly to the customer. With bus advertising, you can communicate directly with your customers and spread the good word about your products or services. Bus advertising is a better option than billboards because it is not restricted to a busy intersection. A billboard will be of no use to you if your customers do not pass by it. However, with bus advertising you can reach out to customers in different parts of the town.
There are different options to choose from when it comes to bus advertising. These include full PVC wraps, banner advertising and other such options. This will make the local buses a full fledged advertisement vehicle for your products, services, brand and company. Bus advertising campaigns normally run for about a month or four weeks. When you intend to run a bus advertising campaign, choose from the following options – external bus advertising or internal bus advertising.
External bus advertising involves street liners, T sides, super sides, wraps, mega rears, etc. Let us see how some of these work. For instance Mega rears cover the entire rear side of the bus -- either a double decker or a single decker. Bus advertising on the rear side of the bus provides the advertiser a great platform for designing innovative and creative ads. In fact bus advertising offers more space for you to create an ad that reaches out to your end customers. Normally, mega rear bus advertising campaign is booked for 3 months, 6 months and 12 months. Of course this depends upon the availability of advertising space on the rear side of the bus. Likewise, you also have full bus wraps that enables your brand to stand out from amongst your competition.
Internal bus advertising involves passenger panels and headliners. For instance, headliners are normally placed just above the bus windows inside the bus. It offers sufficient space to get your message across to a captive audience. Passenger panels are another form of internal bus advertising that are normally found in the driver’s cab, luggage racks or stairwells. This kind of bus advertising is great to target captive commuters on the move.
Bus advertising offers you a great platform to get your message across in a clear and concise manner. A well run bus advertising campaign ensures very good returns.
At ADI Media, we have solutions that can help customize your bus advertising campaigns. Contact us today to find out more.
