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Bus shelter advertising is a great way to target shoppers, pedestrians and motorists alike.
Bus shelters are sited in some of the busiest locations that billboards cannot target and also have the advantage of being situated in a place where people naturally gather and are often in need of something to occupy them whilst they wait for the bus!
Bus Shelter advertising is available in two formats; static and scrolling:
Static Bus Shelter Advertising:
6 sheet format facing either inside or outside of the bus shelter allowing you to target pedestrians from both directions as well as those waiting at the bus stop.
Scrolling Bus Shelter Advertising:
The same 6 sheet size as static bus shelter advertising, but with three advertisements on a scrolling sheet. Each receive equal display time as they move and are situated on the outside on the bus shelter.
Many people wrongly assume that scrolling advertising is worse value than static as they have to share the space with other advertisers. In fact the opposite is true, as the scrolling movement draws attention to the advertisement, which can actually mean increased customer recall for your campaign.
Our bus shelter advertising allows you to choose from a single site outside of an important building or a selection of sites across a town, city or region. Campaigns as a rule run for 2-weeks. Full artwork specifications are provided on booking a campaign.
Bus stop advertising is an excellent way of promoting your products or services in the market place. However, if you want your bus stop advertising campaign to be successful, it has to be innovative. Also known as ‘Transit Shelter Displays”, bus stop advertising can be more effective than other large hoardings. Bus stop advertising is a wonderful option in those areas where billboards are not available. Most marketing organizations consider bus stop advertising as one of the best ways to attract motorists, targeted customers, pedestrians and others.
Since bus stops are located in some of the busiest parts of the city, it offers greater visibility. With bus stop advertising targeting bus riders, pedestrians, drivers and others, you can be sure that it will work for you right throughout the year unlike newspaper ads or television ads. Another important factor to consider with bus stop advertising is that it enables more number of people to see it multiple times since it is common for people to pass through the same area. Further, bus stop advertising allows you to target specific locations according to the needs of your business. This means, those who have a local business will find bus stop advertising an ideal option to target local shoppers. Bus stop advertising also attracts greater visibility as it is normally located in areas where a large number of people gather.
Bus stop advertising is of two kinds – static and scrolling bus stop advertising. Static bus stop advertising involves a six sheet format that either faces the insides of the bus stop or its external side. Using such a format will enable you to focus on pedestrians moving in from both directions and at the same time also target those who are at the bus stop. Likewise, scrolling bus stop advertising also uses a similar six sheet format. However, unlike static ads, it includes three advertisements on a single scrolling sheet with each advertisement getting the same display time. Scrolling bus stop advertising is normally placed on the outside portion of the bus stop.
Bus stop advertising campaign is run for a specific period of time. Normally, such campaigns are run for two weeks. Further, bus stop advertising enables you to choose a location of your choice. This means you can now target your bus stop advertising campaign to a specific location situated in a busy commercial locale or a famous landmark. Likewise, you can also run your bus stop advertising campaign from multiple locations spread across your city or town.
ADI Media runs several bus stop advertising campaigns across the UK for our clients. To know more about bus stop advertising, contact us now.
Bus shelter advertising is a great medium for promoting your products and services. Studies have shown that Bus shelter advertising is a wonderful way of reaching out to potential customers who do not have the time to go through print ads or television ads. Further, bus shelter advertising is an excellent option to have where billboards cannot be used. Bus shelter advertising has proved to be far more effective when compared to huge hoardings.
Bus shelter advertising is an excellent option when you want to target customers in your local area. There are two types of bus shelter advertising. Namely: scrolling and static bus shelter advertising. Scrolling bus shelter advertising includes the use of a six sheet format that is facing both sides of the bus shelter. In this type of bus shelter advertising, you will find three advertisements on each scrolling sheet and each ad will receive the same amount of display time. Such ads are normally situated on the external side of the bus shelter. A good thing about scrolling ads is that it enhances customer recall for your bus shelter advertising campaign.
In a Static bus shelter advertising campaign, a six sheet format is used with the sheet facing towards the inside and the external side of the bus shelter. This enables you to target people walking to the bus shelter from both sides.
Bus shelter advertising offers a whole lot of benefits:
Bus shelter advertising is popular because it provides you with a lot of flexibility. You can now choose to run your bus shelter advertising campaign from one single location or opt for multiple locations within your town or city. For instance, if your business is located in London, your bus shelter advertising campaign should be focused on bus shelters in and around the city of London.
ADI Media can help you design targeted bus shelter advertising campaigns. To know more, contact us today.
