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The granddaddy of outdoor advertising, Billboard advertising first appeared in 1835 and have been around ever since.
The basic concept has not changed – a huge message to be seen by as many people as possible – and billboards have become the staple of outdoor advertising, with thousands of locations across the U.
Billboards have been the backdrop to some of the most iconic advertising campaigns through the years from classic albums, movies, cosmetics and latest High St fashions!
Billboard advertising is fantastic for putting your message in front of people as they travel to work, college and socialize, its quite difficult today to avoid billboards, they cover the vast majority of main arterial routes and are now also found on many a busy rat run!
48 sheet Billboards are the industry standard, measuring 10ft x 20ft and made up of 48 sheets (hence the name!). 96 sheets are the other standard size and these are simply double-width 48 sheet billboards. Whilst there are various other ‘specialist’ billboard sites across the country, the vast majority of UK billboard advertising is 48 or 96 sheet sites.
Static billboard advertising has that stand out factor and this is only added to when using rotating and scrolling sites. Rotating sited are 3-sided adverts that turn around at equal time slots so all 3-adverts get equal viewing time, scrolling sites like 6-sheet scrollers again house 3-adverts that roll round giving each advert equal viewing time. The movement generated in these sites are very eye catching and increase awareness.
If you want the WOW factor then look no further than backlit sites 48-sheet and 96-sheet backlit sites are the premium sites that grab your eye as you move around the city on a gloomy afternoon. Rotating, scrolling and backlit sites carry a premium rate but do return more awareness for your pound.
All billboard advertising is sold on a standard 2-week cycle. Full artwork specifications are supplied upon booking a campaign.
Billboard advertising offers you an excellent platform to promote your brand and products. However, it is not just about sticking posters and hence needs a lot of innovativeness to ensure that it works. Billboard advertising is a great way of catching the attention of potential customers while they are on the move. Billboard advertising is also an excellent alternative to print ads and television ads. Further, billboard advertising is very effective than most advertising forms when it comes to brand recall.
Billboard advertising is such a popular medium of reaching out to end customers that you will find them on almost every major arterial route in your city or town. In fact billboard advertising forms the backbone of any outdoor advertisement campaign that your undertake. Today, you will find billboard advertising in hundreds and thousands of locations spread across the country. No wonder, billboard advertising is called the grand daddy of outdoor advertising.
Though there are many specialized billboards all over the country, ADI Media recommends billboard advertising campaign using two different sizes – 48 sheet sites and 96 sheet sites. Let us understand how these affect your billboard advertising campaign. 48 sheet size billboards are the standard ones and they measure 10 ft X 20 ft and are made up of 48 sheets. 96 sheet sizes is nothing but double that of 48 sheet size billboards. In fact most billboard advertising campaigns is run on these two sheet sizes only.
You might also want to consider static billboard advertising. By using scrolling sites and rotating sites, it ensures that your billboard advertising campaign stands out. This kind of billboard advertising helps in generating customer awareness about your product or brand in the market place.
If you want your billboard advertising to stand out from amongst the crowd, then you should actually consider 48 sheet and 96 sheet backlit sites. Billboard advertising on these premium sites will ensure that you are able to grab the attention of those who move around different parts of the city. Choosing scrolling sites, backlit or rotating sites can be quite expensive but most advertisers prefer this kind of billboard advertising because it generates more awareness and brand recall amongst potential customers.
Billboard advertising is available in regular two week cycle. If you would like to know more about ADI Media’s billboard advertising solutions, contact us now.
