click to enlarge
LED technology has revolutionised the football pitchside perimeter advertising market.
The latest LED digital perimeter systems are shown to be nearly twice as effective in terms of brand recall, due to the fact that they are brighter and offer a full colour, moving picture.
Advertisers have the chance to take over the stadium for each 30 second spot, with their advertisement broadcast around every board on the pitch. And with Premier League matches broadcast across the globe, they can target not only a stadium full of fans but also millions of viewers around the world!
With no printing and installation costs, advertisements can be changed regularly and at very short notice, making digital perimeter advertising suitable for product as well as brand led advertising.
ADI have lasting relationships with most top flight clubs in the UK allowing us to offer pitchside perimeter advertising as part of the marketing mix of products. We are also able to offer full design and production services via our in-house production department (see www.adiproduction.tv for further details).
