Big Brands Using Billboards
They are big, they are bold and viewers just can’t seem to take their eyes of them. That’s the power and appeal of outdoor advertising tools, writes Richard Millard, ADI MEdia Business Development Manager. Earlier, they were found on billboards along high traffic routes but now they pop up everywhere – inside airports, on the side walls of a bus shelter, or on the underground. As a business vying for your brand’s prominent presence, you simply cannot afford not to use them.
Billboard advertising is all about relaying a message about your product to passersby hoping that their interest will get aroused. Such advertising needs to be easily readable making the most of a few compelling words and bright appealing colours. When using outdoor advertising, your big brand promotes its larger than life image and will be able to influence people when they are on the move and in the right frame of mind to receive advertising messages.
London underground advertising and other forms of out of home advertising are designed to grab customer’s attention and garner a memorable impression on them. A good advertising campaign aims to establish a connection with the customer while creating brand awareness. The billboards are designed to tempt customers so that they will examine your product, business or service in depth. An ad agency will aim to generate this temptation through raising customers’ awareness and by imprinting the message in their minds at everyday places where they frequent such as the Underground and bus shelters.
While creating London Underground advertising or billboard advertisements, you have to be aware that the message needs to be concise, brief and simple given the fact that commuters have minimal retention capacity while passing by. As an established brand, you are probably looking to sustain interest in your brand and further build up your brand image.
As a company with a big and successful brand, you want to retain your customers’ loyalty while making a sales pitch to potential customers as well. Good advertisements are so compelling that customers simply will not be able to switch their minds off them.
So, if you expect your billboard advertising campaign to impress customers, generate new customers and expand your company’s profits, look no further than a professional media agency. You can choose from a wide range of advertising products, tools and packages to deliver your message to a large target audience.